Phulera is a city and a municipality in Jaipur district in the Indian state of Rajasthan. The DMIC (Delhi-Mumbai Industrial Corridor) project which is undertaken by Indian government runs through Phulera. The place has the serenity of a cultural city and yet the dynamism of a business city in making. Amongst various factors like the DMIC project, upcoming airport, the biggest solar plant and tourist attractions, Mahindra World City (MWC), Companies have opened their branches in various parts of India, especially the northern hemisphere, but why is this commercialization drive in Phulera or Jaipur.

MWC (Mahindra World City) has attracted the corporate sector and again, being here is even cheaper than being in Jaipur; which given Phulera’s development is an equally tempting deal. Now when the companies have found solace in this corner, they need workforce and thus, employment offers are being sent to all nearby areas including parts of Delhi and Rajasthan. The Delhi working populace, which is particularly tired of expensive housing scenario in Delhi, is looking for a vent. Spacious homes and well laid out residential plots of Phulera thus present an alluring offer.

Job opportunities have been created in Phulera, national highway 8 makes road travel easy, the Phulera station is included in DMIC plans and the airport is underway. Places of tourist interest have always existed and the upcoming townships. Residential plots in Phulera offer a viable exit strategy. Selling off a seemingly trivial chunk of property in Delhi can perhaps help generate the cash flow needed to buy a way better positioned and reasonably sized piece of real estate in Phulera. The commercial plots in Phulera and residential plots are already in much demand and given the development the area is undergoing, impressive hikes are definite.

For investors who have been anxiously waiting for their properties in Delhi and regions nearby to generate valuable returns, which haven’t really worked, Phulera, Jaipur properties are a welcome respite. Corporate sector has trusted this portion of the desert and business community is already moving in sync with the DMIC project. As for real estate investors, all cues are in place and a move towards Phulera plots is on the cards.

Being a municipality in Jaipur, Phulera enjoys Rajasthan’s generic charm; this however is nothing new. A number of educational institutes and setups are established around the area; but again they have existed since a while. The place has a Sambhar Lake with its boat rides and bird watching and Shakambari Temple to pull tourists; but again these places of tourist interest date back to ancient civilization. National Highway 8 definitely made the area more reachable via road, but that too is sort of old news. What is then new about Phulera that has all of a sudden pulled up buyers and sellers?

Oil hasn’t been recovered from the Phulera soil and neither have the diggers found unexpected gold reserves in the area. Instead, government’s ambitious DMIC project has identified the Phulera junction as a station in the route chart. The biggest solar plant is coming up in vicinity and the airport is already under construction. The Mahindra World City has exploded in a big way and the massive commercial drive, forced a residential cover up, hence the popularity and demand of Phulera residential plots.

Worlds Largest Solar Power Plant

India has announced plans to build the world’s biggest solar-power generating facility on a salt-producing plain in Rajasthan, but experts say the massive project may still face ecological hurdles. The facility, to be located on 20,000 acres (30 square miles) of land owned by Rajasthan’s government and a salt-producing firm, would produce 4,000 megawatts of electricity over the next seven years, and cost $1.2 billion in the first phase. India today uses an average of 772,000 gigawatt hours of power annually.

A.N.Srivastava, director of the country’s Ministry of New and Renewable Energy, said in an interview the project should have a lifespan of 25 years, and would reduce the country’s carbon footprint by over 4 million tons of carbon dioxide each year. Currently 67 percent of India’s energy requirements are met by rapidly depleting coal deposits, he said, and “to offset this dependency, India needs a clean energy revolution”.

Backers say the project will sit on dried-up land no longer required for salt production.

“There is almost 30 square miles of barren land surrounding the (Sambhar Lake) site which could be well-utilised for green energy production,” R.K. Tandon, chairman and managing director of Hindustan Salts Limited, one of the partners in the solar plant, said in an interview with Thomson Reuters Foundation. The project fits under India’s National Action Plan on Climate Change, which calls for greater use of renewable energy, and would be environmentally friendly, he added.

Lower Prices, More Supply

The project aims to cut prices for solar energy and close a huge gap between power production and power demand in rural areas as per capita consumption of power grows in India, from about 780 kilowatt hours per person in 2009-10 to more than 880 kilowatt hours per person in 2011-12, according to the country’s 12th five-year plan.

But the government has not yet announced the project’s boundaries, and environmental experts fear it may touch on Sambhar Lake wetlands protected under the international Ramsar Convention, and that it could also affect nearby villages and illegal settlements encroaching on the wetlands.

The company providing the land for the project controls 58,000 acres (90 square miles) in the area, and the catchment of Sambhar Lake covers 60 square miles, according to the Sambhar Master Plan prepared by the state government.

Delhi – Mumbai Industrial Corridor

Rajasthan touches six major states of the Northern, Western and Central India. It is a natural corridor between the wealthy northern and the prosperous western states of the country, which makes it an important trade and commerce centre. Dedicated Freight Corridor (DFC) is a 1,483 km long rail corridor connecting Jawaharlal Nehru Port near Mumbai to Dadri near Delhi. DFC will allow high-speed connectivity for high axle load wagons (25 tonnes) of double stacked container trains supported by high power locomotives. A band of 150

Delhi Mumbai Industrial Corridor is a mega infra-structure project of USD 90 billion with the financial & technical aids from Japan, covering an overall length of 1483 KMs between the political capital and the business capital of India, i.e. Delhi and Mumbai.

DMIC in Rajasthan

With nearly 39% of DFC passing through Rajasthan, opportunities for industrial establishment along the route are eminent as the corridor will make Rajasthan easily accessible to western and northern markets. About 60% of the State's area (in 22 Districts including major districts such as Jaipur, Alwar, Kota and Bhilwara) falls within the project influence area. With this, the State will become an attractive destination for setting up industrial and support infrastructure units. In Khushkhera-Bhiwadi-Neemrana region, an integrated industrial township is being developed and on similar concept a township along with other support infrastructure and projects is being planned in Jodhpur-Pali-Marwar area under DMIC in the first phase.

The Project Incorporates
♦ Nine Mega Industrial zones of about 200-250 sq. km. ♦ Six Air Ports
♦ High speed freight line Three Ports ♦ 4000 MW power plant.
♦ A six lane intersection-free expressway connecting the country's political and financial capital, will reduce the Delhi-Mumbai transit time from 60 to 36 hours.
♦ Several industrial estates and clusters, industrial hubs, with top-of-the-line infrastructure would be developed along this corridor to attract more foreign investment. It will be built along a dedicated rail freight corridor.The corridor will span 1483 km.

Employment Generation
Conceived as a global manufacturing and trading hub, the project is expected To double employment potential Triple industrial output Quadruple exports from the region in five years. The total employment to be generated from the project is 3 million, the bulk of which will be in the manufacturing / processing sectors. km has been chosen on both sides of the DFC to be developed as the Delhi-Mumbai Industrial Corridor (DMIC).

Packaged drinking water project 'Rail Neer' to come at Sambhar Lake

JAIPUR: Setting all apprehensions aside of setting up a water intensive industry in a water depleted state, the innovative reverse osmosis industrial plant at Sambhar Salts, instead of wasting water in evaporating it by solar heat for salinity, would filter the water which would be packaged later.Besides not depleting the ground water, this would also reduce the salt production time by 3.5-4 months. According to sources, the project is in place and an MoU is going to be signed between the Indian Railways Catering and Tourism Corporation (IRCTC), a subsidiary under Railway Ministry, and Hindustan Salts Limited (HSL), a GoI enterprise.To begin with, the plant would produce about 75,000 litres of packaged water per day from Sambhar. This would be supplied within 200km radius in Rajasthan to Jaipur, Jodhpur, Ajmer and Sawai Madhopur.

"The MoU with HSL is going to be signed any day now. At the moment Rail Neer in Rajasthan is being supplied only at Alwar and Jaipur as we get only 20% of the requirement from our Delhi plant for Rajasthan. Our requirement for Rajasthan is 75,000 bottles of one litre which would cover all major cities. According to the MoU, HSL will set up the plant with their investment and our role will be to take care of the supply at railway stations," said a senior spokesperson from IRCTC.

According to IRCTC, the demand for Rail Neer at railway stations has increased steadily and there is a huge gap between the existing production capacity of the plants and the demand. Presently, IRCTC is manufacturing Rail Neer at three locations, Nangloi (Delhi), Danapur (Bihar) and Palur (near Chennai) with a cumulative production capacity of 4.1 lakh bottles (1 litre capacity) per day, which is also barely 15-20% of the total requirement.But when asked if producing and packaging drinking water in the vicinity of Jaipur would reduce the cost per bottle as it would cut down freight, the officials clearly said no. "The cost per bottle is Rs 15 and it is likely to stay so if not increase at least for the next three years," said an IRCTC official.